DALLAS LAND & LOAN CO.

Oak Cliff, Texas
October 1890

Hotel Cliff, at Oak Cliff, Texas

Dallas Land & Loan Co. Promotes Oak Cliff

The Dallas Land & Loan Company was located in the Knepfly Building on the corner of Main and Poydras Streets in Dallas.

Promotion Certificate from 1890

"A partial view of the city of Oak Cliff from the new courthouse, Dallas."

The city of Oak Cliff derives its name from the massive oaks that crown the soft green cliffs and stands about two hundred and fifty feet above and to the southward and westward of the city of Dallas, overlooking the city and the view is carried away over the city proper. Cool and healthful breezes prevail during the entire heated term and there is not a night in the hot months of summer when discomfort is felt from the heat, and sound and refreshing sleep is not possible. To the south and southwest for hundreds of miles stretches level and unobstructed prairie over whose bosom these breezes sweep from the Gulf without infection from any unsalubrious conditions.

The Oak Cliff Elevated Railway substantially constructed forms a belt of ten miles encircling Oak Cliff, but as no place more than three miles from the business section of Dallas. Cars run every ten minutes day and night from either side of the court house, Dallas. Fare, five cents.

Oak Cliff is a wonderful and well nigh magical growth of two years; the first house was completed at Oak Cliff 27 months ago. It now has a population of about seven thousand, a large proportion of whom are from amongst the best people of the different towns of the State of Texas. They are a live and progressive people. Oak Cliff has just incorporated and one of the first moves of the city government will be the building of several large commodious fine brick and stone public school buildings, and provide for a large free school fund.

Oak Cliff contains a strictly moral people, intoxicating liquors cannot be found anywhere within her limits, in keeping with this general policy, no sort of questionable resorts are tolerated.

Oak Cliff now has 1500 to 2000 residences, coating from $1,500 to $50,000. Hundreds of building contracts have been let and the next twelve months will find Oak Cliff with a much increased population.

Oak Cliff has 30 miles of paved streets and avenues, some of them forming a belt five miles long affording as fine drives as are to be found anywhere in the world.

There are distributed at convenient distances along the line of the railway and easily accessible to the people small trading marts. At these places may be had all articles required for family use.

Oak Cliff has in successful operation, a system of water-works affording pure clear spring water. It is now building about 6 miles of cross-town street railway which will be operated by electricity. Work on a large electric light plant will commence in a few days which will light the city and furnish lights for residences and power for factories.

A hotel costing $100,000 has been in successful operation since last June. This hotel is designed to accommodate both summer and winter visitors and it is so constructed as to be easily heated and thoroughly comfortable in winter and airy and well ventilated in the summer. It is four stories high. In the matter of appointments and furnishings, it is unsurpassed by any hotel in the southwest, and the management is of the very best.

Oak Cliff has the Atchison, Topeka & Santa Fe on one side and Texas & Pacific Railway on the other, furnishing manufacturing sites for all kinds of manufacturing.

It has a park of about 150 acres of natural rustidc beauty, improved here and there with bowers and flowers diversified with hill and dale and set off with clumps of rayal trees. it is penetrated in all directions with beautiful and well kept drives.

In the park is a beautiful lake with an average depth of 20 feet. The lake is equipped with good boats, where people from all parts of the United States can be observed enjoying the delights of the seaside in the interior of Texas.

Oak Cliff is to Dallas what Brooklyn is to New York, and in point of population and schools, will soon be a city second only to Dallas in the State of Texas.